Susan Tenby

Here is the video from my panel at Columbia University’s Engaging Constituencies: Inspiring and Mobilizing Talent and Capital panel at the conference on Social Entrepreneurship last month in NYC>

Here is my presentation on Common Social Media Pitfalls and some simple tricks to avoid them

We are approaching our third year doing the TechSoup Digital Storytelling Campaign and I was asked to write a case study for the NTEN Change Journal.

Here is the direct link to the article A closer look at an online engagement campaign from TechSoup Global

First published in NTEN: Change, June 2011, CC BY-SA 3.0

I just presented at the Florida Housing Coalition’s Annual Conference on social media capacity building for nonprofits, yesterday. Here’s my slide presentation.

(This is cross-posted on the TechSoup Blog)

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The Future Of Nonprofits, by my friends and collagues, the very smart and innovative, David J. Neff and Randal C. Moss, is a must-read for any leader or a staff member that has ambitions of being a leader at a nonprofit. It is an accessible read and reassured me that much of what I thought was unique to my innovative team is happening all around. We all make up systems as we go along, we all look for inspiration at non-parallel models, we all incorporate game-theory into our work, and we enjoy thinking about how to bring incentives into the act of participating in our communities. We are thinking in the correct framework of nurturing and cultivating innovation.

What I didn’t know prior to reading this book, however, was how to spot innovation and help staff members stay focused and motivated on growing our programs. We all know that we are never at completion with a web product. All of our projects are a work in progress and if you are only about creating a PDF and calling your report a signed, sealed, delivered product, you are probably missing some valuable opportunities. The book reminds us of the value of transparency in our everyday work processes and the benefits of letting your staff have the freedom to re-think your existing model.

David and Randy (I’ve presented with them several times, hugged them, had beers with them, I’ve even hung out in our Nonprofit Commons in Second Life virtual island with them, so yes, we are on a first name basis) reminded me that innovation doesn’t just happen. In fact, there are organizations that build innovative discovery into their structured work day (think of Google’s 20% rule that all stafferes are encouraged to spend 20% of their work day doing a project that is of their design and choosing, without the approval of leadership.) The Future Of Nonprofits identifies the essence of good product design and loyal, passionate staff members as having this kind of freedom.

This is a book that will speak to the leaders in your organization; and not only the C-level leaders, but also the people like me, David and Randy, who are innovative program managers and directors, but not executives. In fact, this book often takes that vantage point, and it’s a unique position to be in (to be a visionary and also an implementer, worker-bee).

This book also talks about how having innovation steeped in the culture of the organization (all the way up to the Board of Director level) is more important than having people with top-notch tech skills. It is much harder to harness and retain passionate staffers and they are the ones who will be thinking about work on off-hours, trying to come up with creative ways to share and amplify your mission with a broader sector than your existing constiuency.

The book has a good balance of interviews and case studies with leading experts from the field, talking about their day to day work (like Wendy Harmon, social media manager for the American Red Cross and Danny Ingram Chief Mission officer of the American Cancer Society) and practical tips about how to think about your work within a framework of innovation. The authors break down broad topics like Communications, Fundraising and Staffing and “futurecast” ways to re-think these high-level, common nonprofit strategies with an eye toward a supporting a paradigm-shift.

I also appreciate that the book sets the reader up with a few, manageable personal endeavors and challenges to take on right away, removing the theory from the abstract and giving sample worksheets and questions to help you quickly arrive at practical solutions to help your organization futurecast, promote broader awareness and achieve action-based results, while remembering that there is nothing wrong with celebrating the element of fun. Remember, I have not simply had beers with these guys, I’ve flown around Second Life with their avatars and had virtual beers with them. And those kind of rewards are what make us continue to look for new models and reinvent our work.

Via Scoop.it – Online Community

Yesterday, I had a very fun time presenting with my friend and colleague Debra Askanase at the 2011 National Conference on Volunteering and Service.
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Via Scoop.it – Online Community

A roundup of links relating to Online Communities I saved on delicious.com or retweeted for the week ending 10th of June 2011.
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Via Scoop.it – Online Community
Be The Curator of Your Favorite Topic!…
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Via Scoop.it – Online Community

There are a lot of free resources available on the web to help newcomers and experienced professionals become better Community Mangaers. Below are a selection of my favourites.
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Via Scoop.it – Online Community

When things go wrong in an online community, the first step of understanding how to deal with this conflict is to identify the cause.
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Community managers will see new SMO, content and niche social networking trends emerge this year.

twitter url extender, kicauan pengguna twitter.

Have you ever been a part of a community and wondered, “How does it all happen?” Well today is your lucky day! In the spirit of TAGFEE, I've decided to lift the Moz hood and show you what it takes to manage a large community.

Social media measurement: how to develop a framework for tying your social media performance to your business goals so you can measure your social media results.

Webinar Preview: When is Prime Time for Engagement on Facebook?

BtoB Magazine is the publication for b2b marketing strategists.

I had a lot of fun yesterday giving a webinar for the Nonprofit Webinar series; it was a whole hour discussing community engagement! Well, from the planning and analysis side, that is.

Community management strategy: how your community managers become the social media voice of your brand to build your online community.

The definition of a community has evolved tremendously and will continue to evolve in the future. Communities can be private or public, behind or in front of a paywall, professionally or independently run.

Operating an Online Online Community. Message boards are a great way to have relationships with people who seem to have in common pursuits along with you.